PROJECT: A corporate publishing commission by Slips., a premium clothing store in Munich, to celebrate its 20 years anniversary.
CREATIVE BRIEF: To allow store customers a “behind the scenes” insight of the Slips. commercial philosophy, by featuring sold brands alongside interviews with designers, staff and purposedly carried out photo shoots. An original idea with the editorial support of the German photographer and publisher Joachim Baldauf, to promote the store’s clothing range in view of its twentieth anniversary, challenged by the idea to set up a timeless 2010 Mag that looked like a GQ or Vogue, but felt like an all-time classic.
170 Pages tot. – 32 Pages UV VARNISH
5000 Limited Edition series each individually numbered
