Additive Mass – 3D Printed Homes

Additive mass are a California based 3D printed homes provider.

Introduction: Additive Mass is a forward-thinking construction company specializing in 3D-printed homes. With a mission to revolutionize the housing industry by utilizing cutting-edge technology, they approached us with the desire to create a strong digital presence, starting from scratch. Our team was tasked with developing their brand identity, designing a website, and formulating a digital marketing strategy to establish Additive Mass as a pioneer in the field of 3D-printed housing.

Challenges:

1. Brand Identity: Additive Mass lacked a cohesive brand identity. We needed to create a visually appealing and memorable logo that conveyed their innovative approach to construction.
2. Website Development: Building a website that not only showcased their projects but also educated visitors about the benefits of 3D-printed homes was crucial. This required a user-friendly and informative platform.
3. Digital Presence: Establishing an online presence from scratch meant developing a comprehensive digital marketing strategy, including SEO, social media, and content marketing, to attract and engage their target audience.

Our Approach:

1. Logo Design:
   • We started by conducting market research to understand the industry and target audience.
   • The design process involved multiple iterations to capture the essence of Additive Mass’s innovation and precision.
   • The final logo combined sleek, modern aesthetics with subtle elements reminiscent of 3D printing to create a strong visual identity.
2. Website Development:
   • Our web development team crafted a responsive and visually appealing website that prioritized user experience.
   • We incorporated 3D renderings and animations to showcase Additive Mass’s projects, highlighting their unique construction techniques.
   • The website also featured informative content, blog posts, and case studies to educate visitors about the advantages of 3D-printed homes.
3. Digital Marketing Strategy:
   • We performed keyword research to optimize the website for search engines (SEO).
   • A robust content marketing plan was devised, creating blog posts and articles that positioned Additive Mass as thought leaders in 3D-printed construction.
   • We established and maintained active social media profiles to engage with the audience and share updates about ongoing projects.

Results:

1. Brand Recognition: Additive Mass’s new logo received positive feedback and quickly became recognizable in the industry.
2. Website Traffic: The website saw a significant increase in traffic, with a growing number of visitors exploring project galleries and educational content.
3. Lead Generation: The website’s contact forms generated a steady flow of inquiries from potential clients interested in 3D-printed homes.
4. Social Media Engagement: Active social media engagement led to a growing online community interested in Additive Mass’s work.
5. SEO Success: The website achieved high rankings on search engines for relevant keywords, driving organic traffic.

Conclusion: By developing a strong brand identity, user-friendly website, and an effective digital marketing strategy, we successfully transformed Additive Mass’s digital presence. The company is now positioned as a leader in the 3D-printed homes industry, attracting a broader audience and generating leads. Our collaboration with Additive Mass is a testament to the power of a well-executed digital transformation in establishing a brand’s authority and credibility in a competitive market.